About us


Our story

A Global
Jewelry Brand


Lovely Jewelry was born of the concept that  could be way cooler. When the company was founded in 2018, there was a creative swell of bloggers, photographers, and fashion designers doing things differently.  A change was happening in personalized jewelry, and people were looking for something more authentic and REAL for their one of a kind memories.

So we plucked some of her designers right off of Facebook, and opened a boutique in a North East townhouse in October 2018. Welcome home friends! The stylists had fun crafting  unique styles to set the new standard for what custom jewelry shopping could be!

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We can’t wait to meet you & to connect you to an amazing customized item that will capture your most important moments.
Come see us & tell us your story.

What we do



Choosing & then
Custom Design

In the world of fashion, there are two differing business modes: running a brand and running a personal label. The running of a brand usually belongs to a profit-motivated registered company, while a personal label is much smaller in scale and is driven by fashion rather than profit. 

Supply Chain

In today’s market, there are two main types of fashion modes: haute couture and ready-to-wear. Haute couture refers to a designer’s exclusive creation of custom-fit clothing. It is high-end fashion, which each product constructed by hand from start to finish. 

Creation &

We believe people should be able to confidently present their unique beauty in a resplendent yet comfortable manner. We have a very easy to use platform to help walk  you through ordering your own personalized designs.


As witnesses to love, we believe that behind every confident sweet smile is resolute love and deep commitment. We know you deserve the magnificent joy of love, and we believe everyone deserves love, the most valuable happiness in the world.

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